Friday, March 16, 2018, at 10:00 AM WIB, the Postgraduate Program of ISI Yogyakarta will hold an Open Defense for Ms. Sriti Mayang Sari Held at the PPs ISI Yogyakarta Concert Hall, the session was chaired by Prof. Dr. Djohan, M.Si., as a Promoter Prof. Drs. M. Dwi Marianto, M.F.A., Ph.D. mattress Dr. Suastiwi, M.Des. and the examination board Prof. Dr. M. Agus Burhan, M.Hum., Prof. Dr. Heddy Shri Ahimsa Putra, Dr. Sunardi, Kurniawan Adi Saputro, Ph.D., Dr. H. Suwarno Wisetrotomo, M.Hum., Dr. Prayanto Widyo Harsanto, M.Sn.
The habit of spending leisure time with friends, known as ‘nge-mall,’ has become an interesting topic for Sriti Mayang Sari, which she has incorporated into her dissertation titled ‘The Meaning of Interior Space.' Shopping Mall Tunjungan Plaza in Surabaya and successfully defended it before the Examination Committee, graduating with the predicate ’Satisfying”and became the 47th Doctor from PPs ISI Yogyakarta. and is the 23rd Doctor in the field of Art Studies from PPs ISI Yogyakarta. The first, largest, and part of the Tunjungan City superblock in Surabaya. A superblock is a combination of a mall, offices, hotels, and condominiums. Tunjungan Plaza was designed with design considerations that are in line with the general definition of shopping space, both in terms of function, form, size, pattern, and atmosphere of the space. Functional factors often only refer to dimensional issues, whereas user factors with their inherent cultural values and user-space interactions are more profound. This makes space design more dynamic. Tunjungan Plaza, when used by users with diverse cultural values, evokes many interesting spatial experiences.".
Tunjungan Plaza, as a mall, is not just a place for shopping and the transaction of goods and services. It is also a place where mall visitors experience various things, such as gathering and spending leisure time through the allure of various facilities, comfort, and the fantasy of space. It is a modern market that sells the experience of buying goods, services, lifestyles, dreams, symbols, and fantasies within an air-conditioned interior space. Uncongested circulation, comfort, convenience, and image are primary considerations. These are the things that attract many people's desires to come and experience them.
Desire is a strong desire or expectation for something and must be fulfilled and vented. The desire of mall visitors for something is something that has been brought since before entering the mall and what is also a desire that occurs spontaneously. Desire for goods or services that already exist before entering the mall, usually once entering the mall their desire becomes uncontrollable exposed to the seductive ‘mall aura’, subject to the charm of goods and services with the atmosphere of thematic spaces. While the spontaneous desire of mall visitors arises when they see, feel the temptation of goods or something, this can arise or be generated because they see other people's possessions, advertisements, promotions, or because they are conditioned by the space setting. In general, visitors to Tunjungan Plaza mall have a desire for the goods or services offered and often submit, do not move under the charm, attractiveness, seduction of goods or services offered. But for them desire as energy, the spirit to be happy. Indeed, the management of Tunjungan Plaza mall together with the tenants of the space conditioned or constructed the interior spaces as a desire generating space so that visitors consume the goods and services offered. For visitors, the spaces in this mall are a space for releasing desires, social, economic, and consumption desires.
This research contributes knowledge by providing information about many important aspects directly experienced by users of the space, in this case, mall visitors and tenants, when active within the mall environment. The findings of this research can be used as a consideration for redesigning mall interiors to be suitable for local conditions. This research also enriches existing interior design theories and benefits the development of interior design by contributing various information about the utilization of spaces in Tunjungan Plaza Surabaya, which are not widely known or their utilization is not fully realized.
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